by U|M | Aug 13, 2013 | Brand consistency, Food & Beverage
This marketing faux pas gave us a bit of a chuckle on Sunday: “Oysters medium fresh” — isn’t that like, “Milk hopefully homogenized”? But then, it also reminded us of just how dicey efforts at brand messaging can be if marketers...
by U|M | Aug 12, 2013 | Active Lifestyle, Observations, Santa Monica Living
Our agency and personal interests in health, wellness and great food come together every Wednesday, just a few blocks away the intersection of Arizona and 3rd St. In fact, this is National Farmers Market Week, so we thought we’d commemorate it with a series of...
by U|M | Aug 1, 2013 | Brand development, Consumer insights, Online research, Research
Believe it or not, some of your most valuable customers might be the folks who spurned your brand or service and ran instead to the arms of a competitor. Sound crazy? In the past, maybe so. Research traditionally required teams of people, months of process and tens or...
by U|M | Jul 31, 2013 | Fiendishly clever branding, Meta messaging, People are smart!
I was at a dinner party at my sister’s last Friday when I came across this box of tissues from Trader Joe’s. Now, in most cases if you’re blogging about tissue boxes you’re scraping the bottom of the idea barrel. But this is different. These...
