Posted: July 10, 2013 By: Comments: 0

Mellow Beverage

We handled every facet of brand development and communications for this Southern California beverage startup brand: strategy, brand identity, packaging, site design & development, social media programs, investor relations, online marketing, radio, print and outdoor advertising, in-store marketing and point-of-sale.

Launched in the throes of “The Great Recession,” we grounded the brand in a timely and extremely relevant promise: “Mellow is about restoring harmony, health and balance for people dealing with the stresses and concerns of contemporary life.”

Logo for Urich MaHarry digital, creative and branding agency in Santa Monica CA

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Client: Mellow Beverage
Date: 2010
360º Campaign
Brand development
Print & POS