Posted: July 10, 2013 By: Comments: 0


We developed an entirely new identity, brand campaign and digital presence for this iconic Southern California fitness and running gear retailer. The campaign, suffused with the varied beauty of SoCal geography, was animated by a simple, insightful promise: “We understand your passion for running and the outdoors — in fact, our expertise means you’ll be able to do more of what you love most.”

See the FrontRunners site here.


Logo for Urich MaHarry digital, creative and branding agency in Santa Monica CA

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Client: FrontRunners LA
Date: 2011