A week to savor fresh, local and delicious trends in ways Americans eat.
Our agency and personal interests in health, wellness and great food come together every Wednesday, just a few blocks away the intersection of Arizona and 3rd St. In fact, this is National Farmers Market Week, so we thought we’d commemorate it with a series of images, shot today at the Santa Monica Farmer’s Market. Which is also a great reminder of positive trends threading through our lives toward food that’s healthier and fresher; food that’s grown locally and more sustainable; and food that, well, just tastes better. We’re not kidding ourselves — sophisticated fat-, sugar- and salt-delivery vehicles (otherwise known as junk/fast food) aren’t going anywhere soon. But the trend toward great food has established a foothold (a “food-hold”?), and awareness, acceptance and engagement are growing. Even industry journals like Food Technology (in an April, 2013 article) have taken notice: Healthier food, tastier food, safety concerns (think: beef saturated with anti-biotics), and moms searching for organic and natural alternatives dominated their list of the top 10 food trends for 2013. Sounds like they’ve been spending some time at the market, too.